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Social Justice Coalition

Client: SJC | Social Justice Coalition
Creative director: Roberto Millan
Concept design: Roberto Millan
Script: Sibapiwe Matiyela
Art / Animation direction: Roberto Millan
Character design: Roberto Millan
Background illustration: Roberto Millan
2D animation: Roberto Millan
3D modelling: Alexander Gilfillan
3D animation: Alexander Gilfillan
Sound design: Coloured Black
Layout / Graphic design (comic strip): Roberto Millan

The Social Justic Coalition required an animation for an awareness campaign and simplification of complex crime statisticis regarding Cape Town's largest informal settlement community and township, Khayelitsha. The animation unpacks ongoing social and systemic concerns regarding policing and safety in this part of South Africa, including issues such as vigilante justice, violence, sexual assault and the lack of capacity in law enforcement. The objective was to encourage those who do not live in Khayelitsha, to identify and act on issues regarding policing currently facing the community, giving them the opportunity to 'walk in the shoes' of a child living in Khayeltisha without access to effective policing. The campaign video was published online with direct links to a web petition drive.

Toonshiniwami illustration logo with credit to director, illustrator, character designer and graphic designer Roberto Millan. Social Justice Coalition campaign animation scene of lazy policeman with feet on the desk by Roberto Millan.

The SJC is a democratic, mass-based social movement that campaigns for the advancement of the constitutional rights to life, dignity, equality, freedom and safety for all people, but especially those living in informal settlements across South Africa. The intention was to leverage visual storytelling through animation to humanize issues in township communities and direct the public towards a petition drive by the SJC Safety and Justice Programme campaign for improved policing and an improved criminal justice system.

Social Justice Coalition campaign animation website page layout header with criminal character design by Roberto Millan. Social Justice Coalition campaign animation 2D character illustration profiles of criminal by Roberto Millan. Social Justice Coalition campaign animation 2D character illustration profiles of criminal by Roberto Millan. 3D character designs of criminal by Alexander Gilfillan and Roberto Millan for SJC Safe Communities campaign animation. 3D criminal front and side profile character designs by Alexander Gilfillan and Roberto Millan. Safe Communities animation. 3D criminal isometric profile character designs by Alexander Gilfillan and Roberto Millan for SJC Safe Communities campaign. Criminal with knife in animation by Alexander Gilfillan and Roberto Millan for the SJC Safe Communities campaign. Criminal peeking behind wall in animation by Alexander Gilfillan and Roberto Millan for the SJC Safe Communities campaign. Criminal peeking behind wall in animation by Alexander Gilfillan and Roberto Millan for the SJC Safe Communities campaign. Criminal animation sequence by Alexander Gilfillan and Roberto Millan for the SJC Safe Communities campaign. Illustration. Social Justice Coalition campaign animation website page layout header with young girl character design by Roberto Millan. Social Justice Coalition campaign animation 2D character illustration profiles of young girl by Roberto Millan. 3D character designs of young girl by Alexander Gilfillan and Roberto Millan for SJC Safe Communities campaign animation. Social Justice Coalition campaign animation with 2D character illustration profiles of young girl by Roberto Millan. 3D young girl front and side profile character designs by Alexander Gilfillan and Roberto Millan. Safe Communities animation. 3D young girl isometric profile character designs by Alexander Gilfillan and Roberto Millan in SJC Safe Communities campaign. Young girl walking nervously in animation by Alexander Gilfillan and Roberto Millan for the SJC Safe Communities campaign. Young girl running away from criminal in animation by Alexander Gilfillan and Roberto Millan for Safe Communities campaign. Young girl and vigilante justice in animation by Alexander Gilfillan and Roberto Millan for Safe Communities campaign. Young girl animation sequence by Alexander Gilfillan and Roberto Millan for the SJC Safe Communities campaign. Illustration. Social Justice Coalition campaign animation portfolio layout page header with young girl character design by Roberto Millan. Animation sequence of young girl leaving toilet nervously and worried about safety by Alexander Gilfillan and Roberto Millan. Illustration and animation sequence of criminal attacking young girl near toilet by Alexander Gilfillan and Roberto Millan. Illustration and animation sequence of young girl in bed after criminal attack by Alexander Gilfillan and Roberto Millan. Illustration and animation sequence of sexual assault statistics in Khayelitsha by Roberto Millan using animated typography. Social Justice Coalition campaign animation 2D character illustration profiles of mother by Roberto Millan. 3D character designs of mother by Alexander Gilfillan and Roberto Millan for SJC Safe Communities campaign animation. Social Justice Coalition campaign animation with 2D character illustration profiles of mother by Roberto Millan. 3D mother front and side profile character designs by Alexander Gilfillan and Roberto Millan. Safe Communities animation. 3D mother isometric profile character designs by Alexander Gilfillan and Roberto Millan in SJC Safe Communities campaign. Mother sweeping patio with broom in animation by Alexander Gilfillan and Roberto Millan for SJC Safe Communities campaign. Mother concerned for young girl in animation by Alexander Gilfillan and Roberto Millan for SJC Safe Communities campaign. Mother actions vigilante justice in animation by Alexander Gilfillan and Roberto Millan for SJC Safe Communities campaign. Vigilante mother animation sequence by Alexander Gilfillan and Roberto Millan for the SJC Safe Communities safety campaign. 3D mother character design illustration profile by Alexander Gilfillan and Roberto Millan for SJC Safe Communities campaign. Illustration and animation sequence of young girl begging mother for help by Alexander Gilfillan and Roberto Millan. Illustration and animation sequence of young girl crying and angry mother by Alexander Gilfillan and Roberto Millan. Illustration and animation sequence of mother seeking vigilante justice with broom by Alexander Gilfillan and Roberto Millan. Illustration and animation sequence of young girl being accosted by criminal by Alexander Gilfillan and Roberto Millan. Illustration and animation sequence of vigilante crime statistics in Khayelitsha by Roberto Millan with animated typography. Social Justice Coalition campaign animation 2D character illustration profiles of hero by Roberto Millan. 3D character designs of hero by Alexander Gilfillan and Roberto Millan for SJC Safe Communities campaign animation. Social Justice Coalition campaign animation with 2D character illustration profiles of hero by Roberto Millan. 3D hero front and side profile character designs by Alexander Gilfillan and Roberto Millan. Safe Communities animation. 3D hero isometric profile character designs by Alexander Gilfillan and Roberto Millan in SJC Safe Communities campaign. Hero notices assault of young girl in animation by Alexander Gilfillan and Roberto Millan for SJC Safe Communities campaign. Hero is assaulted by criminal in animation by Alexander Gilfillan and Roberto Millan for SJC Safe Communities campaign. Hero is assaulted by vigilante mom in animation by Alexander Gilfillan and Roberto Millan for SJC Safe Communities campaign. Vigilante attack on hero animation sequence by Alexander Gilfillan and Roberto Millan for SJC Safe Communities campaign. Illustration and animation sequence of young girl seeking help from hero by Alexander Gilfillan and Roberto Millan. Illustration and animation sequence of hero standing up to criminal chasing girl by Alexander Gilfillan and Roberto Millan. Illustration and animation sequence of criminal attacking hero with knife by Alexander Gilfillan and Roberto Millan. Illustration and animation sequence of murder crime statistics in Khayelitsha by Roberto Millan with animated typography. Social Justice Coalition campaign animation 2D character illustration profiles of policeman by Roberto Millan. 3D character designs of policeman by Alexander Gilfillan and Roberto Millan for the SJC Safe Communities campaign animation. Social Justice Coalition campaign animation with 2D character illustration profiles of policeman by Roberto Millan. 3D policeman front and side profile character designs by Alexander Gilfillan and Roberto Millan. Safe Communities animation. 3D policeman isometric profile character designs by Alexander Gilfillan and Roberto Millan in SJC Safe Communities campaign. Policeman overwhelmed with calls in animation by Alexander Gilfillan and Roberto Millan for SJC Safe Communities campaign. Policeman gives up and gets comfy in animation by Alexander Gilfillan and Roberto Millan for SJC Safe Communities campaign. Policeman stacks boxed criminal cases in animation by Alexander Gilfillan and Roberto Millan for Safe Communities campaign. Excess criminal case registry animation sequence by Alexander Gilfillan and Roberto Millan for SJC Safe Communities campaign. Illustration and animation sequence of overwhelmed policeman with feet on desk by Alexander Gilfillan and Roberto Millan. Illustration and animation sequence of policeman with stacked criminal case box by Alexander Gilfillan and Roberto Millan. Illustration and animation sequence of policeman buried in criminal cases by Alexander Gilfillan and Roberto Millan. Animation sequence of crime statistics regarding arrest targets in Khayelitsha by Roberto Millan with animated typography.

A comic book based on the animation was designed and published in the comic book anthology publication "Graflit: Graveyard Literature in Black & White". The publication featured 22 of South Africa's most established comic book artists, funded by the Centre for Comic, Illustrative and Books Arts (CCIBA) in association with Mamba Media, PreZanian Comix and the Youngblood Art and Culture Foundation. The additional contact point provided further visibility for the Social Justice Coalition's safe policing campaign. I coedited and coproduced the publication in collaboration with South Africa's most prominent comic art academic, Andy Mason.

Page one of SJC Safe Communities campaign comic book with illustration, copywriting and graphic design by Roberto Millan. Page three of SJC Safe Communities campaign comic book with illustration, copywriting and graphic design by Roberto Millan. Page four of SJC Safe Communities campaign comic book with illustration, copywriting and graphic design by Roberto Millan. All 3D charcater design illustrations by Alexander Gilfillan and Roberto Millan.